PACIFIC UEG.
PACIFIC UEG.
PACIFIC UEG.

JBL
Soundcheck Series

Super local store activation

Location

The task

Munich

Get people to experience the JBL brand in the new Flagship store.

Our approach

How do you attract audiences to an increasingly empty downtown? By creating interesting moments on the shopfloor that get the buzz going – on and offline.

Shop floors may be losing sales, but they’re still a fantastic platform for interesting brand experiences.

PACIFIC UEG.
PACIFIC UEG.

Intimate gigs by James Hersey and Teesy at the Munich JBL flagship store

PACIFIC UEG.

What we did

We initiated the Soundcheck Series – a serial content format that offers up and coming artists such as Teesy or James Hersey the opportunity to perform intimate gigs in the JBL Flagship store in Munich.

The outcome

First milestone in JBL’s store activation strategy to attract a young and (local) target group.

Teesy performing Keine Rosen at JBL’s flagshop store in Munich

Next project

PACIFIC UEG.

BMW × Coldplay

How to get rockstars enter their first brand partnership ever and help you position your brand in a highly scrutinised sector (that is sustainability).

Read more →

PACIFIC UEG.

JBL
Soundcheck Series

Super local store activation

Location

Munich

The task

Get people to experience the JBL brand in the new Flagship store.

Our approach

How do you attract audiences to an increasingly empty downtown? By creating interesting moments on the shopfloor that get the buzz going – on and offline.

Shop floors may be losing sales, but they’re still a fantastic platform for interesting brand experiences.

PACIFIC UEG.
PACIFIC UEG.
PACIFIC UEG.

Intimate gigs by James Hersey and Teesy at the Munich JBL flagship store

What we did

We initiated the Soundcheck Series – a serial content format that offers up and coming artists such as Teesy or James Hersey the opportunity to perform intimate gigs in the JBL Flagship store in Munich.

The outcome

First milestone in JBL’s store activation strategy to attract a young and (local) target group.

Teesy performing Keine Rosen at JBL’s flagshop store in Munich

Next project

PACIFIC UEG.

BMW × Coldplay

How to get rockstars enter their first brand partnership ever and help you position your brand in a highly scrutinised sector (that is sustainability).

Read more →