PACIFIC UEG.
PACIFIC UEG.
PACIFIC UEG.

BMW × Coldplay

BMW locking Coldplay’s first brand partnership

Location

Worldwide

The task

Position a brand in a highly-scrutinized sector as a sustainable innovative solution

Our approach

First, we partnered with an artist that stands for sustainability. Then we needed to convince a band that had never entered a brand partnership before to try it for the first time. The idea was to add enough value to Coldplay’s CO2-neutral world tour so that the partnership really becomes a real win-win for the car brand and the artists.

PACIFIC UEG.

Coldplay playing a gig in BMW’s very own metaverse Joytopia

PACIFIC UEG.

What we did

We developed a Creative Concept with BMW engineers that helps Coldplay in their endeavor to go on tour in “the cleanest way possible”. Then, we needed to get Coldplay hooked and negotiate the engagement between the band and BMW.

Coldplay being integrated in BMW’s iX commercial

The outcome

Introducing Green touring

The collaboration led to the start of something new – green touring: Coldplay’s stage would be powered sustainably using the latest BMW iX battery technology.

An unprecedent partnership

BMW successfully positioned itself as a sustainable (automotive!) brand – with its first-ever brand partnership.

Great media coverage

A whole lot of buzz and positive resonance in the press announcing the partnership.

(And there’s more to come when Coldplay goes on tour in 2022. So watch this space.)

A special gig in the metaverse

To kick off the partnership Coldplay played an exclusive gig in BMW’s own metaverse Joytopia that fans all around the world could join.

Next project

PACIFIC UEG.

BMW
at Art Basel Miami

How to reveal a concept car in a setting that creates a big bang and makes your target audiences lean forward.

Read more →

PACIFIC UEG.

BMW × Coldplay

BMW locking Coldplay’s first brand partnership

Location

Worldwide

The task

Position a brand in a highly-scrutinized sector as a sustainable innovative solution

Our approach

First, we partnered with an artist that stands for sustainability. Then we needed to convince a band that had never entered a brand partnership before to try it for the first time. The idea was to add enough value to Coldplay’s CO2-neutral world tour so that the partnership really becomes a real win-win for the car brand and the artists.

PACIFIC UEG.
PACIFIC UEG.

Coldplay playing a gig in BMW’s very own metaverse Joytopia

What we did

We developed a Creative Concept with BMW engineers that helps Coldplay in their endeavor to go on tour in “the cleanest way possible”. Then, we needed to get Coldplay hooked and negotiate the engagement between the band and BMW.

Coldplay being integrated in BMW’s iX commercial

The outcome

Introducing Green touring

The collaboration led to the start of something new – green touring: Coldplay’s stage would be powered sustainably using the latest BMW iX battery technology.

An unprecedent partnership

BMW successfully positioned itself as a sustainable (automotive!) brand – with its first-ever brand partnership.

Great media coverage

A whole lot of buzz and positive resonance in the press announcing the partnership.

(And there’s more to come when Coldplay goes on tour in 2022. So watch this space.)

A special gig in the metaverse

To kick off the partnership Coldplay played an exclusive gig in BMW’s own metaverse Joytopia that fans all around the world could join.

Next project

PACIFIC UEG.

BMW
at Art Basel Miami

How to reveal a concept car in a setting that creates a big bang and makes your target audiences lean forward.

Read more →