What we did

Artistic programme for the Jägermeister GIGANT

How do you credibly position Jägermeister as an authentic brand with a strong contribution to nightlife and music culture and set it apart from the festival's broad mainstream booking of roughly 300 DJs? Easy – by bringing the sounds of Berlin’s favourite nightclubs to the festival grounds. We booked 40 hot underground artists (like Patrick Mason and Gerald VDH) you wouldn’t necessarily expect in the line-up. Those crowd magnets helped us get the people fired up at  the legendary Jägermeister GIGANT.

Glambot (aka “shotbot”) activation for festival goers

As another crowd magnet we brought Hollywood's red carpet Glambot captures to Europe and gave it a Jägermeister spin (we of course had to name it Shotbot and offered shots to everyone, what else would you expect!?) – the first brand to ever showcase the innovative technology at a festival in Europe. This way, all festival goers could create fun and unexpected memories on-site and online (when sharing their emails).

The Jägermeister GIGANT is truly gigantic: 14 m high and 22 m long, with three bars on two floors. The enormous bottle itself is an eye-catcher offering huge communicative potential. Enormous LED walls on each side were used to develop interesting mappings, showcase the bottle, activate the visitors, and communicate the line-up.

2.500 visitors in our Glambot experience, more than 1.000 videos recorded in the Shotbot, thousands of dancers on our dance floors, countless positive comments and a well-respected music line-up let Jägermeister really stand out from the competition and shine at the 2022 Parookaville festival.

Next project

As another crowd magnet we brought Hollywood's red carpet Glambot captures to Europe and gave it a Jägermeister spin (we of course had to name it Shotbot and offered shots to everyone, what else would you expect!?) – the first brand to ever showcase the innovative technology at a festival in Europe. This way, all festival goers could create fun and unexpected memories on-site and online (when sharing their emails).

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