Founded in | Offices in |
We’re PACIFIC UEG and we connect the world’s most creative brands to its most ambitious creators making value-adding experiences happen – no matter in which country or vertical.
To do that, we’ve grown a global network of creators, artists, agencies, set designers, musicians – you name it – identifying talented, specialised collaborators around the world.
We call them PACIFIC UEG fellows. And they’re the reason our clients always work with the best talent, no matter where they’re based.
Our core team is a merry band of music folks, digital natives, events people, e-commerce nuts, techies, consultants, B2B nerds, motorheads, sneakerheads, metalheads and Whitney Houston fans.
Always a lot of fun – and we wouldn’t want to have it any other way.
Joe Hugger
Founder, Managing Director EMEA
Sven Schäferkord
Founder, Managing Director EMEA
Joe’s embraced change throughout his career. Joe helped lead Sony Music towards digitalization and built several businesses together with Sven. After 15 years in the music industry and corporate environments, Joe and Sven founded PACIFIC to satisfy their more entrepreneurial appetites.
Like Joe, Sven is a child of the then rapidly changing music industry. As an “entrepreneur within the company” he was responsible for artists, (lots of) content and business development for about 15 years. He met Joe early in his career, and they decided in 2013 to take the step out of the corporation and into self-employment. The driving force then, as now, are the people we get to work with. Both inside and outside the company.
Wendy Luo
Executive Creative Partnerships Director
Tamara Kandziora
Executive Director Finance & Operations
Wendy is our personal Swiss Knife. After her Business degree, she was torn between becoming a professional pianist and diving into the business world – and ended up landing in the Sony Music Brand Partnership team in Munich where she met Joe and Sven…and the rest is history. At PACIFIC UEG, she runs the Co-Creation unit, deciding on who is hot and who is not, what the latest trends are and how your brand should play in the ever-changing communication game.
If you want to look right at PACIFIC UEG’s beating heart, meet Tami. She makes sure everyone feels welcome and has what they need. You wouldn’t want to mess with her. With her long-year experience at Beastin, she is the agency’s Chief-Number-Cruncher and optimises us and our processes to perfection.
Simone Rank
Client Service Director
Sebastian Geißler
Strategy Director
Simone, our long-time companion with nearly 20 years of experience working with leading luxury automotive brands, excels in communication and brand experience. She has been involved in every major global automotive trade fair and has created numerous brand and product films. Her energy and passion inspire our team and clients, making her expertise and positive attitude invaluable.
Sebastian is the brain of the agency. With his solid digital and content strategy background, he makes sure that we don’t just shoot out random ideas or get too carried away but that everything we do pays into real customer needs and into the client’s brand strategy…and that there is a strategy to begin with.
Mario Wanitschek
Account Director
Korbinian Baumann
Account Director
Mario is not only the European Top Scorer at the Intern College Soccer-League York College of Pennsylvania. He also happens to run all our experiential activation projects. He’s why they’re always tight as a drum. Trade shows, concerts, digital festivals, hybrid events, festivals, you name it. He’s been there, done that, got the T-shirt and helped get the T-shirt printed too.
With 10 years of agency experience under his belt, Korbi is an absolute pro when it comes to all things digital, social and content. But he doesn’t stop there. As the allrounder he is, he is also our CTO (with a LOT of patience), gaming and tech expert, and very much loved by all talent we work with.
Luisa Preisinger
Account Manager
Annalena Fuhrmann
Senior Operations Manager
With 12 years experience in assistance and office- and project management, Luisa has diverse interests in music, culture, cars, basketball, fashion, art, and design. Outside work, she enjoys moonlighting as a waiter, being the self-proclaimed CSO (Chief Spezi Officer), and maintaining global family connections. She loves solo travel, always carries her analogue camera, and enjoys illustrating on her iPad and sewing in her spare time.
Annalena is the backbone of our operations, providing a seamless link between Finance and Human Resources. She ensures that our processes and structures run smoothly and are continually improved. Her meticulous attention to detail ensures flawless accounting, while also ensuring that our team grows and thrives with the right people.
Charlotte Hamer
Dual Student
Cara Cramer
Account Manager
Tim Hartel
Account Director
Charlotte's journey began in the north. She worked in childcare with Robinson in Greece and Austria before moving to Munich for a dual degree program. She loves the mix of practical experience and student life. Outside her professional pursuits, Charlotte has a passion for bridal fashion.
Cara’s love for cultures, discovered in Los Angeles and Taipei, led her to a career combining this passion with creativity. As an Account Manager at PACIFIC UEG, she realizes clients' dreams, from exclusive guest lists to international collaborations. Dedicated to fitness and global experiences, Cara excels in bringing people and cultures together, going beyond traditional marketing.
Editorial assistant, psychologist, project manager, barista, organizational consultant, UX engineer, promotions coordinator, event manager, car washer, bartender at fetish parties - Tim was all of these before showing up on our doorstep. A real grab bag! Curious and multi-interested, never at a loss for words and always on the go. He finds peace among people, not by himself. Good that there is always a lot going on with us. A perfect match!
Goldiss Afshar
Creative Director
Paulina Rüdel
Senior Account Manager
Goldiss is the creative powerhouse at PACIFIC UEG. With a strong background in advertising and over 10 years of experience in marketing and creative agencies she excels in crafting concepts and executing projects at the highest level. She has a great passion for music and pop cultural topics and her dedication to creativity and meticulous execution make her an invaluable asset to our team and clients.
Paulina's career journey began in classic advertising, transitioned to digital marketing, and gained a decade of agency experience. But she also got to know the corporate side, where she developed her skills in influencer management and customer insights. In her spare time, she motivates as an indoor cycling instructor. Her love of music is evident in her passion for creating playlists, and she's a dog person through and through.
Celina Bruckbauer
Junior Account Manager
Laura Veronesi
Client Service Director
Philana Zimny
Junior Strategy Manager
Celina spent 8 years as a Flight Attendant, exploring the world and gaining valuable experience in service and hospitality. She completed a Masters in Marketing & Communications, enhancing her analytical abilities and brand storytelling skills. Her journey also includes experience in the automotive industry, where she sharpened her expertise in marketing communication. Now, she’s making her mark, combining her passion for travel with her client relations skills.
Laura embodies Italian temperament and German structure. With over 10 years in communications, marketing, and creative agencies, she's an asset to our team and clients. As an agile and savvy account lead, she ensures smooth operations and a positive atmosphere. Her passion for innovative tools and perfecting project management shines through, combining efficiency and enthusiasm.
Philana is our versatile junior strategist. With a master's degree in cultural economics and a passion for artist brand collaborations, she found her perfect fit at PACIFIC UEG. She’s up for any challenge, has an eye for aesthetics, and a taste for folk music and luxury brands. When she’s not busy writing brand strategies, you’ll find her painting or writing poetry.
Johanna Ghebray
Account Manager
Lucas Funke
Creative Partnerships Manager
Coming from a photography background, Johanna is bringing a fresh, creative edge to our projects. She thrives on the dynamic nature of her role, jumping into different projects and collaborating across teams. We just love to see the new energy she brings to the table!
Meet Lucas, part of our partnerships team. His journey began at Nike as a Creative Strategist, where he merged innovative ideas with strategic thinking rooted in pop culture. At Reference Studios, he built a network in fashion and entertainment. Now with us, Lucas translates the needs of KOLs and brands, delivering marketing solutions that are both strategic and creative.
We’re always on the look-out for talented and nice people to join our team. Check out if we have an opening that fits what you’re after – or drop us a note to say hello anyway.
2013
Munich & Berlin
We’re PACIFIC UEG and we connect the world’s most creative brands to its most ambitious creators making value-adding experiences happen – no matter in which country or vertical.
To do that, we’ve grown a global network of creators, artists, agencies, set designers, musicians—you name it—identifying talented, specialized collaborators around the world.
We call them PACIFIC UEG fellows. And they're the reason our clients always work with the best talent, no matter where they're based.
Our core team is a merry band of music folks, digital natives, events people, e-commerce nuts, techies, consultants, B2B nerds, motorheads, sneakerheads, metalheads and Whitney Houston fans.
Always a lot of fun – and we wouldn’t want to have it any other way.
Joe Hugger
Founder, Managing Director EMEA
Joe's embraced change throughout his career. Joe helped lead Sony Music towards digitalization and built several businesses together with Sven. After 15 years in the music industry and corporate environments, Joe and Sven founded PACIFIC UEG to satisfy their more entrepreneurial appetites.
Sven Schäferkord
Founder, Managing Director EMEA
Like Joe, Sven is a child of the then rapidly changing music industry. As an "entrepreneur within the company" he was responsible for artists, (lots of) content and business development for about 15 years. He met Joe early in his career, and they decided in 2013 to take the step out of the corporation and into self-employment. The driving force then, as now, are the people we get to work with. Both inside and outside the company.
Wendy Luo
Executive Creative Partnerships Director
Wendy is our personal Swiss Knife. After her Business degree, she was torn between becoming a professional pianist and diving into the business world – and ended up landing in the Sony Music Brand Partnership team in Munich where she met Joe and Sven… and the rest is history. At PACIFIC UEG, she runs the Co-Creation unit, deciding on who is hot and who is not, what the latest trends are and how your brand should play in the ever-changing communication game.
Tamara Kandziora
Executive Director Finance & Operations
If you want to look right at PACIFIC UEG’s beating heart, meet Tami. She makes sure everyone feels welcome and has what they need. You wouldn’t want to mess with her. With her long-year experience at Beastin, she is the agency’s Chief-Number-Cruncher and optimizes us and our processes to perfection.
Sebastian Geißler
Strategy Director
Sebastian is the brain of the agency. With his solid digital and content strategy background, he makes sure that we don't just shoot out random ideas or get too carried away but that everything we do pays into real customer needs and into the client’s brand strategy... and that there is a strategy to begin with.
Goldiss Afshar
Creative Director
Goldiss is the creative powerhouse at PACIFIC UEG. With a strong background in advertising and over 10 years of experience in marketing and creative agencies she excels in crafting concepts and executing projects at the highest level. She has a great passion for music and pop cultural topics and her dedication to creativity and meticulous execution make her an invaluable asset to our team and clients.
Mario Wanitschek
Account Director
Mario is not only the European Top Scorer at the Intern College Soccer-League York College of Pennsylvania. He also happens to run all our experiential activation projects. He’s why they’re always tight as a drum. Trade shows, concerts, digital festivals, hybrid events, festivals, you name it. He’s been there, done that, got the T-shirt and helped get the T-shirt printed too.
Korbinian Baumann
Account Director
With 10 years of agency experience under his belt, Korbi is an absolute pro when it comes to all things digital, social and content. But he doesn’t stop there. As the allrounder he is, he is also our CTO (with a LOT of patience), gaming, running and tech expert, and very much loved by all talent we work with.
Annalena Fuhrmann
Senior Manager Operations
Annalena is the backbone of our operations, providing a seamless link between Finance and Human Resources. She ensures that our processes and structures run smoothly and are continually improved. Her meticulous attention to detail ensures flawless accounting, while also ensuring that our team grows and thrives with the right people.
Laura Veronesi
Client Service Director
Laura embodies Italian temperament and German structure. With over 10 years in communications, marketing, and creative agencies, she's an asset to our team and clients. As an agile and savvy account lead, she ensures smooth operations and a positive atmosphere. Her passion for innovative tools and perfecting project management shines through, combining efficiency and enthusiasm.
Cara Cramer
Account Manager
Cara’s love for cultures, discovered in Los Angeles and Taipei, led her to a career combining this passion with creativity. As an Account Manager at PACIFIC UEG, she realizes clients' dreams, from exclusive guest lists to international collaborations. Dedicated to fitness and global experiences, Cara excels in bringing people and cultures together, going beyond traditional marketing.
Luisa Preisinger
Account Manager
With 12 years experience in assistance and office- and project management, Luisa has diverse interests in music, culture, cars, basketball, fashion, art, and design. Outside work, she enjoys moonlighting as a waiter, being the self-proclaimed CSO (Chief Spezi Officer), and maintaining global family connections. She loves solo travel, always carries her analogue camera, and enjoys illustrating on her iPad and sewing in her spare time.
Tim Hartel
Account Director
Tim has been an editorial assistant, psychologist, project manager, barista, organizational consultant, UX engineer, promotions coordinator, event manager, car washer, and fetish party bartender before arriving at our door. He's a dynamic and curious individual, never at a loss for words and always busy. He thrives on social interaction, making him a perfect match for our lively team.
Celina Bruckbauer
Junior Account Manager
Celina spent 8 years as a Flight Attendant, exploring the world and gaining valuable experience in service and hospitality. She completed a Masters in Marketing & Communications, enhancing her analytical abilities and brand storytelling skills. Her journey also includes experience in the automotive industry, where she sharpened her expertise in marketing communication. Now, she’s making her mark, combining her passion for travel with her client relations skills.
Charlotte Hamer
Dual Student
Charlotte's journey began in the north. She worked in childcare with Robinson in Greece and Austria before moving to Munich for a dual degree program. She loves the mix of practical experience and student life. Outside her professional pursuits, Charlotte has a passion for bridal fashion
Paulina Rüdel
Senior Account Manager
Paulina's career journey began in classic advertising, transitioned to digital marketing, and gained a decade of agency experience. But she also got to know the corporate side, where she developed her skills in influencer management and customer insights. In her spare time, she motivates as an indoor cycling instructor. Her love of music is evident in her passion for creating playlists, and she's a dog person through and through.
Simone Rank
Client Service Director
Simone, our long-time companion with nearly 20 years of experience working with leading luxury automotive brands, excels in communication and brand experience. She has been involved in every major global automotive trade fair and has created numerous brand and product films. Her energy and passion inspire our team and clients, making her expertise and positive attitude invaluable.
Lucas Funke
Creative Partnerships Manager
Meet Lucas, part of our partnerships team. His journey began at Nike as a Creative Strategist, where he merged innovative ideas with strategic thinking rooted in pop culture. At Reference Studios, he built a network in fashion and entertainment. Now with us, Lucas translates the needs of KOLs and brands, delivering marketing solutions that are both strategic and creative.
Philana Zimny
Junior Strategy Manager
Philana is our versatile junior strategist. With a master's degree in cultural economics and a passion for artist brand collaborations, she found her perfect fit at PACIFIC UEG. She’s up for any challenge, has an eye for aesthetics, and a taste for folk music and luxury brands. When she’s not busy writing creative brand strategies, you’ll find her painting or writing poetry.
Johanna Ghebray
Account Manager
Coming from a photography background, Johanna is bringing a fresh, creative edge to our projects. She thrives on the dynamic nature of her role, jumping into different projects and collaborating across teams. We just love to see the new energy she brings to the table!
Let’s work together – if you have a potential project quide udices ut lebens abitu, please get in touch.